17 March 2009
Ofcom sets out challenge of broadband Britain
Ofcom boss Ed Richards last night set out the full scale of the challenge of realising the government’s ambition of getting broadband to everyone in the UK by 2012, with over 1.5m homes currently unable to get the speed promised by Lord Carter in his Digital Britain plan. Speaking at the The Future of Telecoms at the London School of Economics, Richards unveiled research to be published by the regulator later this week
http://www.guardian.co.uk/business/2009/mar/17/ofcom-broadband-challenge
File sharing agency up for debate
The government has outlined the details of its proposed digital rights agency.
The agency -a key element of Lord Carter’s Digital Britain report – would encourage people to use legal sources of copyrighted material. The proposals, which Lord Carter called a “straw man” have been published to trigger a debate on the subject, rather than an outline of future policy.
http://news.bbc.co.uk/1/hi/technology/7945754.stm
Twitter Experimenting With Text Advertising
Twitter, the subject of endless business model speculation, added another weapon to the arsenal yesterday – house advertisements on the home page when you’re logged in, and some search results. The advertisements currently only link internally to Twitter Search or the Twitter Widget. But it isn’t much of a stretch to assume they’re testing the units for possible third party advertisements in the future.
http://www.techcrunch.com/2009/03/16/twitter-experimenting-with-text-advertising/
Internet ad spend grew by 17% in 2008
Internet ad spend grew by 17.3% in 2008 despite a 3.9% fall in total UK ad spend, according to new figures from the Advertising Association (AA). The Quarterly Survey of Advertising Expenditure report, compiled by the World Advertising Research Centre (WARC) on behalf of the AA, found internet advertising maintained stable growth throughout last year, despite the worsening economic situation.
http://www.nma.co.uk/Articles/41849/Internet+ad+spend+grew+by+17+in+2008.html
UK Music labels YouTube as ‘exploitative’
Industry body UK Music, headed by Feargal Sharkey, has branded YouTube’s decision to pull all music videos from the site as “cynical and exploitative”. In a statement the trade body said it was unacceptable for its members’ work to subsidise others’ business models.
http://www.nma.co.uk/Articles/41847/UK+Music+labels+YouTube+as+exploitative.html
